5 SEO Trends for the Year 2020!!

Keeping the traditional thoughts and marketing techniques aside, if you are ready to jump in the pool of digital marketing, then SEO will be a strong point. The landscape of SEO is very vast and dynamic that will help your company’s website to get the best rank on the Google SERP. Overall, it will increase the visibility of the website and will increase the organic traffic on the same.

The SEO techniques are often pre-defined but every year Google makes several changes in its search algorithms and that affects the search ranking. The effect of the changes can be such that the website ranking on the top can drastically fall within a day or two. To cope up with such situations, you should always stay updated with the latest release from the Google and trends that are going to overpower the industry in the upcoming years.

The best SEO experts are always updated with the trends as they have to always work on them but it doesn’t mean that they are not important for you. If you are running a business and have taken a step in digital marketing, then you must know what is going in the industry.

Here, we will refresh your mind with 5 SEO trends for 2020:

• Follow fewer clicks

Introduction of featured snippets on SERP has brought the ease of fewer clicks or no clicks to get the solution for the user’s query. The users get the result on SERP itself without clicking anywhere on the screen.

To use this feature, the best SEO experts should use optimized keywords that will bring actual clicks. The search queries that are very specific or localized get solved through these featured snippets.

• High-Quality and optimized Content

In digital marketing, the content was the king and will always remain the king. The content posted online effects everything so the SEO experts should get high-quality and optimized content. You will be surprised to know that the bad and duplicate often discarded by the crawlers.

The content should be written in the natural and understanding language with consistent brand messaging.

• Continuity of BERT or Bidirectional Encoder Representations from Transformers

This feature is also connected with a featured snippet on SERP. It will help the companies to enable own question and answering system. The BERT model helps in increasing the rank on the first page for the featured snippet in Google SERP.

Here, the SEO experts will optimize the intent behind search queries and not BERT so that it helps in creating successful content.

• Increasing use of Voice Search

As per the latest records, people type the search the queries in the way they speak. The search queries are long-tail and specific so to ease that, voice search has become handy and adaptable for the users.

To make it useful for your website, the SEO experts will use the speakable keywords and integrate your content services with the Google Assistant.

• Mobile SEO at any cost

No one should be surprised to see this trend on the list because mobile users are drastically increasing day by day. It’s time to build the website first for mobile and then for the desktop.

For this, SEO experts will work on mobile search result keeping the look of the SEO real. They will analyse the expected traffic and required optimization for a successful impact.

So, once you and your best SEO experts are ready for SEO implementation on your company’s website, you should go through these points so that you can stay at par with the updates and changes and enjoy the output.