5 Ways a Real Estate Agent Can Benefit From Latest SEO Trends

Feeling lost in the ever-changing SEO trends? Don’t worry. You are not the only real estate agent. While talking to an SEO expert in Las Vegas can help you understand what’s going on in this industry, there is also another way to increase your knowledge latest SEO trends –trade show events and conferences. While it may be impractical to use every trend, you should keep in touch with the current trends. Why? Incorporating the latest SEO trends can help improve your online real estate profile. Some of them are here:

1. Mobile Preference Is More than That of Desktop-Friendly Website
As of 2017, Google announced that it would give more priority to a website’s mobile view than its desktop countertop. More and more people are using their smartphones for online searches than desktops these days. Thus, being a real estate agent, it is essential for you to pay attention to the mobile version of your website.

Fortunately, some of the Web Designing and SEO companies in Las Vegas are also noticing the importance of mobile versions and thereby, offering assistance in improving the mobile view of websites.

Do you not know whether your website is mobile-friendly? Google offers a free test. So, real estate agents can easily test the mobile view.

2. Creating an Online Presence for Industry Publications
Using guest posts to strengthen an online presence is a great way to get preference in Google rankings. By contributing useful and informative content to reputed websites, you will get the opportunity to build credibility and rise in search engines. So, put your thoughts, insights, and something that can be useful for readers out there in the world. Plus, being featured on a credible site with high domain authority also helps in boosting traffic and online exposure above others.

3. Posting In-Depth and Lengthy Content
Blog posts of less than a thousand words are now things of the past. The latest SEO trends are showing that if agents want their content to be SEO-friendly as much as possible, they need to aim for posts between 1,500 and 2,000. So, when you hire SEO services in Las Vegas and you are not posting content on your own, ask them to create long blogs.

Longer posts are deemed to be more desirable by the search engine. You may also have noticed that the top ranked contents on Google search engine are in-depth and lengthy. It may be time-consuming but it would prove to be more helpful in the future.

4. Make Use of Long-Tail Keywords
No one can deny that keywords play a big role in any SEO marketing strategy. Since the competition is getting stiffer, real estate agents may need to be creative while using keywords. Long-tail keywords are nothing complex but a sensible combination of at least three individual keywords. It proves to be extremely useful to tap into the local market and, according to Google, nearly half of the mobile searches these days include “near me” searches among which most are associated with real estate.

So, by using long-tail keywords such as “best real estate services near me” or “best real estate agencies near me”, Las Vegas agents can drive more valuable traffic with a high rate of conversion.

5. Social Media Impacts SEO
A strong social media presence will not only help improve SEO results but also increase brand recognition. Even though the exact correlation between SEO and social media is unclear, a solid active presence on different social media sites can help make a positive impact on your credibility, website traffic, and brand recognition.

So, implement these latest SEO trends by hiring quality SEO services in Las Vegas and make strong online presence in the real estate.

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